What is the definition of Rewards Research?

Rewards research is like trying to convince a cat that chasing laser pointers is a worthy career choice. It's the scientific study of what motivates us to earn those shiny, virtual or real rewards we chase after - be it a paycheck, a promotion, or a fancy vacation. It's essentially the psychology of why we do what we do when something good comes after our labor.

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Here's a slyly unsettling example sentence: "After years of rewarding our doggies with treats for perfect tricks, the research suggests our furry subjects might just be more motivated by the fear of a well-placed 'No' than the allure of extra belly rubs."